It's a Subscriber Wasteland Here 👀
What do you do when you've started a community but don't have any members?
It’s been eight months since I started my Substack. In that time, I’ve posted now and then and strangely enough, not much has happened. I’ve gathered a few subscribers, but when there isn’t anything going on, well, why would they stay?
I’ve just started a thread in a chat; quite frankly, it feels a bit daft. But I did it anyway, and here’s why….because it all has to start somewhere. At some point, our most loved characters, who now have to stay behind locked doors for fear of being smothered by love, once stood in that wasteland, looking into the emptiness.
As I posted my first chat, “When you started your business, what reaction did you get from friends and family?” - I’m not expecting anyone to stop by and join in. Still, it does pose an interesting topic for future discussion on the radio show or in a new post, so it’s good content.
It’s not just on Substack either is it? Doesn’t this happen with everything new we start? In our business, there is a day when there aren’t any clients, and so making sure you can send an invoice seems silly. On any social media channel, unless you’re going to pay some bot to build a fake following, at the start there will just be you and the cat, but if you don’t ever post anything, how will that change?
Moving on, subscribers need to build and here is a useful post from Substack about building subscribers.
